Health and wellness coaching, already a rapidly growing industry, has increased dramatically during the global COVID-19 pandemic. This heightened interest in well-being is due to a variety of factors – more anxiety about physical and mental health, introspection during blockages, and people turning to entrepreneurship. But where do health coaches turn for help?
Kristin Thomas, Founder and CEO of Health & Wellness Business School, helps answer this question by delivering in-depth distance-based business training programs created explicitly for wellness professionals and health coaches. Nationally recognized business and marketing school, Health & Wellness Business School helps practitioners authentically increase their impact and income.
Kristin was first inspired by her health coach and shocked to realize how many wellness practitioners are struggling to maintain a sustainable business. That’s why she decided to help teach business to non-entrepreneurs. Having suffered from an autoimmune disease herself and believing that conventional medicine had failed her, Kristin sought the help of a health coach. “This is what brought me into the space of holistic wellness. I was so inspired because I healed so quickly that I felt a deep desire to learn how to help others get healthy and give back because work was so life changing.
In just a few short years, she transformed her own functional health practice into a 6-figure business, a rare feat in the wellness coaching arena. Rising to the top of her niche and with a growing number of followers, Kristin’s peers began to reach out, asking her how she built her website, why her programs were selling, and how she had so many people. engagement on social networks.
“Speaking with other health coaches in my network who were so amazing at what they did, I found that many had to work a second job just to support themselves. I thought it was just unacceptable because they were so skilled and had such a big gift to give the world – they just didn’t know how to get customers in the first place and were really struggling commercially.
And that was Kristin’s “light bulb moment”. With her 12 years of experience in marketing and entrepreneurship, including her tenure at Twitter itself, she realized that by educating wellness practitioners to reach more people, she could have a positive impact on many more lives than its circle of customers.
Having already helped hundreds of students through the Health & Wellness Business School, the next goal for Kristin and her team is to train tens of thousands of other health coaches to reach millions of sick clients and patients and chronic.
Already a large company, Health & Wellness Business School (HWBS) just announced another expansion in response to increased demand due to COVID. New additions to the team include Sales, Writing, and Mindset Coaches and Teachers, in addition to an expanded curriculum with new courses at multiple levels.
Aimed at practitioners new to how to master all the basics, there is the 6-month “Six-Figure Formula” – HWBS Group Program. For established coaches looking to evolve their offering and for a next level expansion strategy, there is an advanced ‘Six Figure Accelerator’ program, a one-year program with an immersive group and one-on-one support and training. to help them increase their income and impact.
Students can choose from modules of the programs, depending on their specific needs. In terms of advice, Kristin describes some key areas to consider for wellness coaches – and other solopreneurs.
A common trend Kristin sees among her clients and students is that being an outfit for one person can seem too overwhelming. “They try to cover everything themselves, at the same time – marketing, social media, sales, copywriting. That’s why we encourage a streamlined, organic approach, guiding our students to focus on the right things based on the current stage of their business, so that they can work smarter, not harder, ”she says,“ so that they can attract their dream clients, run a fun and complete business, and achieve financial freedom.
“Keep it simple with organic marketing,” advises Kristin, “engage customers in conversations. You don’t have to try to cover all social media platforms, find the one that your existing and potential customers prefer and feel most comfortable using, and engage with them there. -low.
Find your unique genius
The biggest problem that students face before enrolling in HWBS is that they feel their message is not reaching their people. ” Do not talk To them, is our advice; learn to really understand your target audience and engage them in the conversation. Use personal stories that people can relate to.
The world is too sick right now, and too many people lack conventional medicine. Having experienced the therapeutic benefits of holistic health coaching firsthand, Kristin still believes there is a stigma that you can’t or shouldn’t be profitable in the wellness space. “The gift of health is an incredibly precious gift, not only to the clients themselves, but also to their friends and family who have seen them suffer or who might be inspired by their new healthy behaviors.
Many health coaches suffer from impostor syndrome, she says, and feel guilty if they have health problems themselves. “It doesn’t matter if you are still going through issues yourself, it means that you come from a place of authenticity, that you have empathy.” Kristin’s advice to anyone who feels bogged down by the smallest details; “Remember your vision – stay focused on why you are doing what you are doing.”
Balance and community
Kristin emphasizes the importance of balance when trying to run your own business. Considering that HWBS students are all in the wellness space, she saw too many coaches who did not take enough care of themselves, pushed themselves to burn out and felt hypocritical when coaching sessions. clients. “Build your business around your own routine, take time for yourself,” she says.
Finally, she emphasizes the importance of the community for solopreneurs, who may feel the only ones struggling to manage client needs while juggling their own personal and professional needs. “We see our online community as a virtual Quad for our students to interact as a community and help each other. It has become an incredibly inspiring and inspiring community.
“I believe health and wellness professionals have a huge gift to offer the world – all they have to do is activate their voice and their platform to raise awareness and make an impact. huge.”